Design Poise — A B*DYNA Studio

Mystery shopping,
from the back seat.

Design Poise deploys verified evaluators as everyday rideshare passengers — scoring driver professionalism, vehicle condition, route accuracy, and trip experience, with the driver none the wiser.

01 / 01
5Review categories
🤝
4Engagement options
🕵
AnonymousDriver-blind methodology
🤝
VerifiedEvaluators on every program
What We Score

Five review categories, eyes in the back seat.

Design Poise puts verified evaluators in the back seat as ordinary passengers — measuring what dashboards and driver self-reports can’t.

01

Mystery Rides

Verified evaluators book and complete rides as everyday passengers. Drivers aren’t told they’re being evaluated — you get authentic experience data.

02

Driver Performance Review

Professionalism, courtesy, communication, safe driving habits, and route knowledge — scored against the criteria you set.

03

Vehicle & Compliance Audit

Vehicle cleanliness, condition, required signage and stickers, license visibility, and vehicle/app match verified on every trip.

04

Route & Trip Quality

GPS-tracked route comparison, pickup punctuality, trip duration, fare accuracy, and end-to-end app experience documented.

05

Reporting & Trend Analytics

Structured per-trip reports with photo evidence and receipts, plus aggregate trends across drivers, regions, and time periods.

How We Engage

Four ways to bring Design Poise in.

From a single mystery ride to a continuous program — every engagement scoped to fleet size, geography, and the QA outcome you actually need.

🚗

Single Trip

One mystery ride, full evaluation report with driver scorecard, photo evidence, and trip data.

TRIP
📝

10-Trip Program

Ten mystery rides across selected drivers or regions, individual reports per trip, plus a consolidated trend summary.

PROGRAM
📊

Ongoing Program

Continuous mystery shopping with a dedicated evaluator pool, recurring reporting cadence, and an analytics dashboard.

ONGOING

Custom Program

Tailored mystery-shop campaign sized to fleet size, geography, ride type, or a specific QA initiative.

CUSTOM
How It Works

From brief to scored report.

Four phases that take a fleet QA question from criteria to scored trip reports — with verified evaluators booking rides as ordinary passengers.

01
Brief & Criteria

Evaluation criteria, scorecard categories, and scope (drivers, regions, ride types) agreed before any rides are booked.

02
Evaluator Assignment

Verified Design Poise evaluators matched to coverage area, demographic profile when relevant, and ride frequency target.

03
Mystery Rides

Evaluators book and complete rides as everyday passengers. Driver, vehicle, route, and trip experience documented from the back seat.

04
Report Delivery

Per-trip reports delivered with driver scorecards, photo evidence, receipts, and recommendations. Trend summaries on ongoing programs.

Work With Design Poise

If your rideshare quality depends on what happens in the car — Design Poise verifies it.

Start with a single trip. Verified evaluators on every program. Trip-level scorecards, photo evidence, and trend analytics included.

Start a Project All Services
Why B* DYNA
Senior practitioners.
Two-tier IP model.

No junior delegation. No hourly billing. Every engagement is led by a senior practitioner with a Fortune 500 portfolio — Alienware, Dell, Viper Motorcycle, Load King, Starbucks.

● Growth — Startups
Lowest upfront fee · B* DYNA retains IP · Commercial license · Revenue royalty
● Standard — Funded
Mid-range fee · B* DYNA retains IP · Reduced royalty · Sub-license rights
● Premium — Enterprise
Highest upfront fee · Full IP transfer at completion · Zero royalties · Total ownership
Use AI to find the right tier →
Platform & Ventures
ROAR BE+. YOND Fleet.
FlyDrone. One platform.

The professional services practice funds the ventures. ROAR BE+ — 800hp, 1.9s 0-60 — is in design phase. YOND electric boat fleet. FlyDrone aerial access. Vehicle Share. Groom Club. RX Kit. One wallet.