Design Poise — A B*DYNA Studio

Interfaces
that work.

Design Poise designs UX and UI for web applications, mobile apps, dashboards, and SaaS products — research-grounded, system-consistent, and built for implementation, not just for presentation.

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5Design capabilities
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Figma-nativeProduction-ready handoff
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Research-groundedReal users, not assumed
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SeniorDesigners on every engagement
What We Deliver

Five capabilities, real users, not assumed.

Design Poise designs UX and UI grounded in user research, organized in information architecture, validated in wireframes, polished in a visual system, and shipped in developer-ready Figma. Structure first, polish after.

01

User Research & Journey Mapping

User interviews, workflow analysis, and journey mapping to identify friction and opportunity before any design work begins.

02

Information Architecture

Sitemap, navigation structure, and content hierarchy designed before any visual work starts — structure first, polish after.

03

Wireframing & Prototyping

Low and high fidelity wireframes with interactive prototypes for stakeholder review and user testing — before pixels are pushed.

04

Visual Design System

Component library, typography, color system, interaction patterns, and design tokens — production-ready in Figma.

05

Design Handoff

Developer-ready specs, asset export, design tokens, and design QA support through implementation — not a wave goodbye after delivery.

How It Works

Research to production-ready handoff.

Four phases that take an interface engagement from user research through information architecture and visual design to a developer-ready Figma file with design tokens and design QA support during implementation.

01
Research & Discovery

User interviews and workflow analysis. Design for real users, not assumed ones — the cheapest way to find the right answer first.

02
Architecture & Wireframes

Information architecture and wireframes approved before any visual design begins. Structure decisions made on the cheap, not in pixels.

03
Visual Design

High-fidelity design in the agreed direction with revision rounds included. Component library and design tokens built as we go.

04
Handoff

Production-ready Figma files, component library, design tokens, and design QA support during implementation.

Work With Design Poise

If your product interface needs to work — Design Poise designs it.

Start with a brief. Senior designers on every engagement. Royalty retainer standard, full IP transfer at premium.

Start a Project All Services
Why B* DYNA
Senior practitioners.
Two-tier IP model.

No junior delegation. No hourly billing. Every engagement is led by a senior practitioner with a Fortune 500 portfolio — Alienware, Dell, Viper Motorcycle, Load King, Starbucks.

● Growth — Startups
Lowest upfront fee · B* DYNA retains IP · Commercial license · Revenue royalty
● Standard — Funded
Mid-range fee · B* DYNA retains IP · Reduced royalty · Sub-license rights
● Premium — Enterprise
Highest upfront fee · Full IP transfer at completion · Zero royalties · Total ownership
Use AI to find the right tier →
Platform & Ventures
ROAR BE+. YOND Fleet.
FlyDrone. One platform.

The professional services practice funds the ventures. ROAR BE+ — 800hp, 1.9s 0-60 — is in design phase. YOND electric boat fleet. FlyDrone aerial access. Vehicle Share. Groom Club. RX Kit. One wallet.