B* DYNA — Leadership / VP Merchandising

VP of Merchandising

B* DYNA — VP Merchandising

Leads retail design, packaging, and visual merchandising practice.

Background

VP Merchandising — Merchandising.

The Vice President of Merchandising leads B* DYNA's retail and merchandising practice — retail design, packaging, in-store visual merchandising, and point-of-sale display design. National scale consumer goods and retail experience across grocery, specialty, and mass-market channels.

Responsibilities

Retail store design and fixture development
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Packaging design and shelf impact
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Point-of-sale and display design
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Planogram and space planning
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Retail brand rollout and field implementation
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Work With B* DYNA

Senior practitioners. Two-tier IP model. Royalty retainer standard — full IP transfer at premium.

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